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The Social Video Report is a study into the consumption by UK consumers of online video. The report is based on quantitative research across all platforms and focuses in particular upon the online viewing of brand-related videos namely Product Reviews, TV Commercials and Branded Entertainment.
The Report details audience reach, incidence rates, content preferences, motivations and impacts by demographic and consumer segmentation. In particular, the Report investigates and quantifies behavioral impact of brand-related online video in the form of Engagement, Sharing and Purchasing.